Entrepreneurship Skills and Business Alignment (ESBA)

Unit Title: Entrepreneurship Skills and Business Alignment (ESBA)

Objective: Equip participants with foundational entrepreneurship skills and business management strategies for starting, running, and sustaining a successful business.

Topic 1: Starting a Business

Objective: Understand the essential steps in launching a business.

Definitions of Entrepreneurship
Ideation: Generating and selecting business ideas
Business Plan Development
Business Structures (Types & Sizes)
Understanding Basic Financial Statements

Activity: Develop a draft business plan based on your business idea.

Topic 2: Building & Actualizing a Business

Objective: Learn the key elements in turning a business plan into a reality.

Choosing the Right Business Premises
Alternative Ways to Source Capital
Identifying & Hiring the Right Skills & Labor
Understanding Business Licensing & Regulatory Compliance

Activity: Group discussion on common funding sources for startups.

Topic 3: Business Management

Objective: Explore the fundamental disciplines of managing a business effectively.

Strategic Planning
Financial Management
Marketing & Sales Strategies
Operations Management
Human Resource Management
Technology & Equipment Integration
Effective Business Communication

Activity: Create a simple business budget and marketing plan.

Topic 4: Business Sustainability

Objective: Understand how to ensure long-term business success.

Meeting Customer Needs
Industry Dynamics & Competitive Advantage
Innovation & Authenticity in Business
Avoiding Complacency & Striving for Operational Excellence
Integrity & Business Ethics
Flexibility in Business Strategies
Building Brand Loyalty & Customer Retention

Activity: Identify key risks in business and how to mitigate them.

📚 Learning Resources

Case studies on successful entrepreneurs
Business strategy insights from Harvard Business Review
Recommended Books:
- The Lean Startup by Eric Ries
- Rich Dad Poor Dad by Robert Kiyosaki
- Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne

🎯 Course Outcomes

Ability to create a structured business plan.
Knowledge of financial planning and business structures.
Understanding of marketing, sales, and business management principles.
Strategies for business sustainability and growth.

Choose Language